• Ashlee Edwards

    Digital Producer & Designer

Ashlee EdwardsDigital Producer & Designer

You're probably wondering how I got here, huh?

With two decades of experience across news, creative services, and sales, my focus has always been on growing digital audiences through data-driven strategies. As an award-winning Digital Executive Producer, I led a team of 10 to expand digital reach. I’ve also launched a new motion graphics package as a graphics artist and managed digital advertising and campaign execution in sales. Regardless of the role, my goal has remained the same—leveraging data to drive engagement and deliver results.

Ashlee Edwards
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  • Experience : 20+ years
  • Location : Harrisburg, PA

my employment

Digital Executive Producer
WHTM abc27 News, Harrisburg, PA

Restructured the abc27.com digital news department by establishing clear goals, expectations, and methods of accountability of all team members. Responsible for creating digital best practices for all digital platforms including social media, SEO, and app, desktop, and email newsletter alerts to increase key KPIs and create loyal users.


Recognized as one of Nexstar's first Digital Influencers in June 2021 for being a top-notch communicator who sends thorough, daily emails to my team in the quest of moving the needle on the +1 PV/S goal. abc27.com team members regularly make the weekly East Coast top author report.


Recognized by the Pennsylvania Association of Broadcasters for Outstanding Use of Digital Media for the 10th Congressional Debate Page on abc27.com, and awarded first place for Best Digital Presence by the Keystone Media Awards.

August 2020 - November 2021

Digital Sales Producer
WHTM abc27 News, Harrisburg, PA

Designed and developed digital banner ads, landing pages for special events and specialty shows, moderated web chats, and created e-blast designs for abc27's digital platforms. Additionally, designed print materials for special events, managed social media postings, processed digital orders for new campaigns, and provided troubleshooting support for broadcast graphics system issues.

July 2019 - August 2020

Graphic Artist
WHTM abc27 News, Harrisburg, PA

Developed motion graphics for on-air broadcasts, contributing to the station's visual identity. Played a key leadership role in managing the Creative Services Department during the absence of the Creative Services Director. Led the preparation, editing, and troubleshooting of abc27's on-air graphics package for the studio launch in February 2019. Additionally, created branding materials, print and digital assets, and coordinated promotional digital campaigns.

July 2018 - June 2019

Digital Sales Coordinator
WJBF News Channel 6, Augusta, GA

This position involved the creation of digital banner ads and graphic designs for websites, primarily for wjbf.com and other national platforms. Additional responsibilities include designing and developing websites (such as wjbf.com, connect6media.com, thedishon6.com and contest/landing pages), managing mobile news and weather apps, and administering SMS campaign platforms.

Apr. 2012 - July 2018

Production Coordinator
WBTW News13, Myrtle Beach, SC

Gathered and reported news for SCNow.com, daily newscasts, and social media platforms while editing and posting recorded newscasts and related content. Also contributed to the design and management of SCNow.com, social media pages, and other web platforms, including contests and landing pages.

Oct. 2009 - Apr. 2012

Interactive Media Production Coordinator
SCNow.com - WBTW News13 - Morning News, Florence/Myrtle Beach, SC

Created multimedia projects to support collaborative reporting efforts among media partners. Edited and posted recorded newscasts and related assets, designed digital and print advertisements, and developed and maintained SCNow.com and other websites, including landing pages.

Sept. 2004 - Oct. 2009

Production Tech
WBOY-TV 12, Clarksburg, WV

Responsible for directing live news broadcasts, operating cameras, audio, tape machines, and master control, as well as editing video and creating graphics for daily newscasts and station-produced events at WBOY.

Aug. 2001 - Mar. 2004

my education

International Academy of Design and Technology
Fairmont, WV

Associate, Visual Communications

2001 - 2003

my skills and expertise


graphic skills

photoshop
illustrator
indesign
after effects

Programming Skills

Web Design
Wordpress
Jquery
Html/Css

personal skills

Since 2001, I've continued to step up to the plate and meet each new role head-on. I have the willingness and ability to adapt to new challenges and am eager to learn new skills as needed.

  • Responsible
  • Adaptive
  • Creative
  • Eager
  • Flexible
  • Positive work ethic
  • Reliable
  • Team oriented

portfolio